Apple fans should circle Oct. 7 and 8 on their calendars: Thats when Amazon is having its fourth annual Prime Big Deal Days sale. This October Prime Day event (an informal Black Friday kickoff) typically prompts record-low prices on AirPods, Apple Watches, iPads, and MacBooks, marking one of the absolute best times of year to upgrade any older Apple gadgets that just arent cutting it.
This year, Prime Big Deal Days comes hot on the heels of Apples Awe Dropping launch of new iPhones, Apple Watches, and AirPods. I doubt the new iPhone 17 series or iPhone Air will go on sale once the event starts, but Im pretty confident well see some initial discounts on the new Apple Watch Series 11, SE 3, and Ultra 3, as well as the updated AirPods Pro 3.
At the time of publication in early October, the Series 11 was already $10 off (normally $399, now $389). Id personally wait to see if it dips even lower, but if youre jonesing to have it right away post-release, this is a fine excuse to add it to your cart. An even better pre-Prime Day Apple Watch deal stars its predecessor, the Series 10, which is a whopping $170 off if you opt for cellular connectivity. That blows past its previous all-time low price.
Two other Apple gadgets that Id go ahead and buy now without hesitation are the 10th-generation iPad with 256GB of storage and cellular connectivity, and the 15-inch M4 MacBook Air with 512GB of storage. Amazon currently has on sale for record lows of $499 and $1,199, respectively. I cant see them getting much cheaper once Prime Big Deal Days begin. (Happy to be proven wrong, though!)
If youre in the market for new AirPods, the AirPods 4 and AirPods Pro 2 are already seeing steep discounts. While neither has dropped to its best price on record, we dont see prices this low on either option very often. You could hold off until the shopping event starts, but theres no guarantee theyll get any cheaper.
Below, Ive rounded up over two dozen of the best early October Prime Day Apple deals. Ill continue to monitor prices and flag record lows (marked with a 🔥) in the lead-up to the sale, so check back often.
The second-generation AirPods Pro offer top-tier sound quality, excellent noise cancellation, and a battery life of about seven hours per charge. Theyre our current favorite earbuds for Apple users, though that may soon change once we finish testing the newer AirPods Pro 3, which have a different design and five swappable ear tips (up from three), even better active noise cancellation, Live Translation, and extra health features. Theyre a pretty significant upgrade on paper, but if price is your biggest concern, the AirPods Pro 2 are $79 cheaper. While this isnt the cheapest theyve ever been, its still a hefty discount compared to its usual $199 sale price.
Read Mashables full review of the Apple AirPods Pro 2 (USB-C).
Apple AirPods 4 — $89.99 $129 (save $39.01)
Apple AirPods 4 with ANC — $139.99 $179 (save $39.01)
Apple AirPods Max (USB-C) — $519 $549 (save $30)
While the Apple Watch Series 10 is virtually identical to its successor in terms of features and design, its battery life is worse. Thats not ideal if you plan to regularly use tracking tools like Sleep Score, which get less accurate in Low Power Mode, but its an easy sacrifice at a price like this. The rose gold Series 10 with cellular connectivity and a light blush sport band is now just $329 — a 34% savings and a new all-time low. Before this month, it never dipped below $370.
This deal is so good, I almost think it might be a fluke on Amazons part (either that or an inventory-clearing clearance discount). The non-cellular version is on sale for the exact same price there.
Read Mashables full review of the Apple Watch Series 10.
Apple Watch SE, 2nd Gen (GPS, 40mm) — $179 $249 (save $70)
Apple Watch SE, 2nd Gen (GPS, 44mm) — $199 $279 (save $80)
Apple Watch Series 10 (GPS, 42mm) — $329 $399 (save $70)
Apple Watch Series 11 (GPS, 42mm) — $389 $399 (save $10) 🔥
If you care more about storage capacity and cellular connectivity than processing power, this is a stellar deal on a 256GB 10th-gen iPad from late 2022. (Its a carbon copy of the 11th-gen model from early 2025, just with an older A14 Bionic chipset.) It usually retails for $649, but Amazons dropped the silver variant down to a record-low price of $449 in the lead-up to Prime Big Deal Days. The other colors are either sold out or only available from a third-party seller.
Apple iPad, 11-inch (A16, WiFi, 128GB) — $299 $349 (save $50)
Apple iPad, 11-inch (A16, WiFi + cellular, 128GB) — $449 $499 (save $50)
Apple iPad mini (A17 Pro, WiFi, 128GB) — $399 $499 (save $100)
Apple iPad Air, 11-inch (M3, WiFi, 128GB) — $449 $599 (save $150) 🔥
Apple iPad Air, 13-inch (M3, WiFi, 128GB) — $649 $799 (save $50) 🔥
Apple iPad Pro, 11-inch (M4, WiFi, 256GB) — $899 $999 (save $100
Apple iPad Pro, 13-inch (M4, WiFi, 256GB) — $1,099.99 $1,299 (save $199.01 with on-page coupon)
The latest MacBook Air is an absolute powerhouse, outperforming 89% of the laptops in our current testing database (many of which cost significantly more). Compared to the previous-gen M3 model, it offers a 24% speed boost along with an improved 12MP Center Stage camera and added open-lid support for two external displays. The 15-inch model with 512GB of storage (twice that of the base model) is on sale for $1,199 ahead of Prime Big Deal Days, or $200 off. Its currently the only MacBook thats sitting at an all-time low.
Read Mashables full review of the 15-inch Apple MacBook Air (M4).
Apple MacBook Air, 13-inch (M4, 16GB RAM, 256GB SSD) — $897 $999 (save $102)
Apple MacBook Air, 13-inch (M4, 16GB, 512GB SSD) — $999 $1,199 (save $200)
Apple MacBook Pro, 14-inch (M4, 16GB RAM, 512GB SSD) — $1,399 $1,599 (save $200)
Apple MacBook Pro, 16-inch (M4 Pro, 24GB RAM, 512GB SSD) — $2,249 $2,499 (save $250)
Apple MacBook Pro, 14-inch (M4 Max, 36GB RAM, 1TB SSD) — $2,869 $3,199 (save $330)
Apple MacBook Pro, 16-inch (M4 Max, 36GB RAM, 1TB SSD) — $3,099 $3,499 (save $400)
Topics
AirPods
Apple
Apple Watch
iPad
iPhone
MacBook
Prime Day
Haley Henschel is a Chicago-based Senior Shopping Reporter at Mashable who reviews and finds deals on popular tech, from laptops to gaming consoles and VPNs. She has years of experience covering shopping holidays and can tell you what’s actually worth buying on Black Friday and Amazon Prime Day. Her work has also explored the driving forces behind digital trends within the shopping sphere, from dupes to 12-foot skeletons.