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Experts say that the iPhone is due for a price hike, regardless of what happens with tariffs.
Tiffany Connors
Editor
Tiffany Wendeln Connors is a senior editor for CNET Money with a focus on credit cards. Previously, she covered personal finance topics as a writer and editor at The Penny Hoarder. She is passionate about helping people make the best money decisions for themselves and their families. She graduated from Bowling Green State University with a bachelors degree in journalism and has been a writer and editor for publications including the New York Post, Womens Running magazine and Soap Opera Digest. When she isnt working, you can find her enjoying life in St. Petersburg, Florida, with her husband, daughter and a very needy dog.
Dashia Milden
Editor
Dashia is the consumer insights editor for CNET. She specializes in data-driven analysis and news that intersects personal finance, tech and consumer sentiment. Dashia investigates economic shifts and everyday challenges to help readers make well-informed decisions. She covers a range of topics, including technology, security, energy and money.
Dashia graduated from the University of South Carolina with a bachelors degree in journalism. She loves teaching spinning, baking and spending time with her family.
Courtney Johnston
Senior Editor
Courtney Johnston is a senior editor leading the CNET Money team. Passionate about financial literacy and inclusion, she has a decade of experience as a freelance journalist covering policy, financial news, real estate and investing. A New Jersey native, she graduated with an M.A. in English Literature and Professional Writing from the University of Indianapolis, where she also worked as a graduate writing instructor.
Tiffany Connors
Editor
Tiffany Wendeln Connors is a senior editor for CNET Money with a focus on credit cards. Previously, she covered personal finance topics as a writer and editor at The Penny Hoarder. She is passionate about helping people make the best money decisions for themselves and their families. She graduated from Bowling Green State University with a bachelors degree in journalism and has been a writer and editor for publications including the New York Post, Womens Running magazine and Soap Opera Digest. When she isnt working, you can find her enjoying life in St. Petersburg, Florida, with her husband, daughter and a very needy dog.
Dashia Milden
Editor
Dashia is the consumer insights editor for CNET. She specializes in data-driven analysis and news that intersects personal finance, tech and consumer sentiment. Dashia investigates economic shifts and everyday challenges to help readers make well-informed decisions. She covers a range of topics, including technology, security, energy and money.
Dashia graduated from the University of South Carolina with a bachelors degree in journalism. She loves teaching spinning, baking and spending time with her family.
Courtney Johnston
Senior Editor
Courtney Johnston is a senior editor leading the CNET Money team. Passionate about financial literacy and inclusion, she has a decade of experience as a freelance journalist covering policy, financial news, real estate and investing. A New Jersey native, she graduated with an M.A. in English Literature and Professional Writing from the University of Indianapolis, where she also worked as a graduate writing instructor.
Tariffs arent the only reason iPhone prices could soon rise.
If youve been sitting on the sidelines, waiting to see how the tariff drama plays out before buying a new iPhone, you might be running out of time. Its less than two months until President Donald Trumps reciprocal tariffs are set to expire.
Apple has been mostly shielded from the triple-digit tariff on China by moving production of US iPhones to India and by making it onto Trumps exemptions list. But experts say price hikes for the iPhone are likely on the way, regardless of what happens next with tariffs.
The iPhone is due for a price increase, said CNET Managing Editor Patrick Holland, whos been reviewing phones for CNET since 2016. The entry-level iPhone is $829 and has cost that much for years. The last time it had a price hike was in 2020.
And heres the thing: Prices could go up without you even realizing it. Most of us buy new phones using installment plans that reduce the sticker shock of the monthly payment.
Yes, it might cost 50 bucks more at some stage, but we spread that over time, said Ryan Reith, group vice president for IDCs Worldwide Device Tracker suite, which includes mobile phones, tablets and wearables.
Apple did not respond to a request for comment for an earlier version of this story.
Trump initially announced Liberation Day tariffs on imports from nearly 180 countries on April 2, but he quickly paused most of them for 90 days after the stock market tanked. Hes since begun negotiations with most of the countries, but only one deal with the UK has been announced so far.
Although companies rushed to ship products before the tariff deadline, it may not be long before we see more prices increase on a wide range of products — if you can find them at all. Were tracking real-world impacts of tariffs on popular tech products with our tariff pricing tracker.
Wherever tariffs end up, you should prepare now for potential price increases. We have alternative options to help you save on the iPhone and more.
Read more: Apple Is Moving Away From Its Fall-Only iPhone Launch Schedule, Report Says
We could see anywhere from a 26% hike on Apple products manufactured in India to a 145% increase for those made in China, if the full cost of current tariffs were passed on to shoppers. But currently, goods from India have a 10% tariff, and iPhones manufactured in China are still subject to Trumps 20% fentanyl tariff for the countrys supposed role in allowing fentanyl to enter the US. Heres how that could potentially affect the price of the iPhone:
But theres a lot more that goes into the price of an iPhone than simply where its assembled. Apple sources components for its products from a long list of countries, which could face higher tariffs after the pause. And a tariff on goods doesnt necessarily mean prices will increase by the same amount. If companies want to stay competitive, they could absorb some of the costs to keep their prices lower.
It wont be as high as 1-to-1 in terms of the tariff increases, Reith said. The math isnt as clear-cut as that on the tariffs.
Its unclear exactly when prices could go up, but if companies sell out of devices produced before the tariffs, they may have to increase prices on products in tariffed shipments. However, even if Apple cant avoid tariffs entirely, it has ways to offset the impact through its services — including its music, news and data plans — according to supply chain expert Joe Hudicka.
Apple will likely absorb some of the tariff costs up front to keep sticker prices stable, then pass the rest on to consumers gradually through service bundles, device longevity and ecosystem upgrades, he said. Consumers will still pay, just not all at once.
Its also unclear exactly how much of an impact the tariffs will have on prices for all smartphones. If rising prices cause demand to plummet, experts note that Apple and other producers could reduce their prices to stay competitive.
Trump announced a 10% baseline tariff on all imports plus reciprocal tariffs on imports from more than 180 countries on his Liberation Day. He quickly announced a 90-day pause on the reciprocal tariffs but left the baseline levies in place.
Trumps long touted tariffs as a way to even the trade deficit and raise revenue to offset tax cuts, although many economists say that tariffs could lead to higher prices and may end up hurting the US economy. Stock prices plummeted after Trumps announcement as markets reacted poorly to the sweeping tariffs.
Trump has taken an especially hard stance on China, which was already subject to tariffs that Trump ordered during his first term in office. He started in February, imposing 20% tariffs, then announced a 34% tariff on goods from China in April. He added an additional 50% tariff before eventually landing on the 145% tariff against China. China has responded with its own tariffs after each of Trumps announcements.
The US Customs and Border Protection listed some key consumer electronics exempted from the reciprocal tariffs, but Trump said those products would still be subject to a 20% fentanyl tariff. White House officials said the reprieve from additional tariffs was temporary and that those products would instead be subject to a semiconductor tariff.
Some politicians have questioned this exemption. Last month, Sen. Elizabeth Warren sent a letter to Cook asking how Apple products were excluded after Trump said there would be no tariff exemptions.
Even before Trump announced the tariffs, Apples biggest suppliers in India had shipped nearly $2 billion worth of iPhones in March, according to customs records. Reportedly, Apple may source its iPhones for the US market from India by the end of 2026 — although perhaps not all of them.
Tariffs, in theory, are designed to financially impact other countries because their goods are being taxed. Tariffs are paid by the US company importing the product, and this upcharge is usually — but not always — passed on to the consumer in the form of higher prices.
If you already planned to buy a new iPhone, gaming console, MacBook or other tech, buying it now might save you money. But if you dont need a new phone immediately, Holland recommends waiting.
If iPhone prices rise, know that, like cars, the prices for used iPhones will likely rise, too, he said. If Apple does raise its prices, youll likely get more for your old iPhone when you trade it in, and that should offset any increased prices.
If you dont have the cash on hand and are considering using a credit card or buy now, pay later plan just to avoid tariffs, make sure you have the money to cover the costs before you start accruing interest. With credit cards average interest rates currently more than 20%, the cost of financing a big purchase could quickly wipe out any savings youd get by buying before prices go up because of tariffs.
If you finance this expense on a credit card and cant pay it off in full in one to two months, youll likely end up paying way more than a tariff would cost you, said Alaina Fingal, an accountant, founder of The Organized Money and a CNET Money Expert Review Board member. I would recommend that you pause on any big purchases until the economy is more stable.
One way to save on Apple products, even if prices go up, is to buy last years model instead of the newest release or a used one. And trading or selling a used one can help offset the cost even more.
Apple has leaned into that with its Certified Refurbished program, much like the auto industrys used car model, Hudicka said. This program helps extend the lifespan of devices, keeping customers in the Apple ecosystem longer while distributing the cost impact over time.
Tiffany Connors
Editor
Tiffany Wendeln Connors is a senior editor for CNET Money with a focus on credit cards. Previously, she covered personal finance topics as a writer and editor at The Penny Hoarder. She is passionate about helping people make the best money decisions for themselves and their families. She graduated from Bowling Green State University with a bachelors degree in journalism and has been a writer and editor for publications including the New York Post, Womens Running magazine and Soap Opera Digest. When she isnt working, you can find her enjoying life in St. Petersburg, Florida, with her husband, daughter and a very needy dog.
Dashia Milden
Editor
Dashia is the consumer insights editor for CNET. She specializes in data-driven analysis and news that intersects personal finance, tech and consumer sentiment. Dashia investigates economic shifts and everyday challenges to help readers make well-informed decisions. She covers a range of topics, including technology, security, energy and money.
Dashia graduated from the University of South Carolina with a bachelors degree in journalism. She loves teaching spinning, baking and spending time with her family.
Courtney Johnston
Senior Editor
Courtney Johnston is a senior editor leading the CNET Money team. Passionate about financial literacy and inclusion, she has a decade of experience as a freelance journalist covering policy, financial news, real estate and investing. A New Jersey native, she graduated with an M.A. in English Literature and Professional Writing from the University of Indianapolis, where she also worked as a graduate writing instructor.
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